What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.
For example, there have been some theories such as those of Schopenhauer (see his remarks about Genius) and Freud (see his remarks about Sublimation) that propose creativity is something more like a capacity provided by nature rather than one acquired or learned from the environment.
Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
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Both teams followed the same protocol of dividing participants into two groups.
The first group was given the same instructions as the participants in Guilford’s experiment.
The idea went viral (via 1970s-era media and word of mouth, of course).
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.