"Traditional ideas about masculinity don't allow much space for consideration of men's anxieties about their bodies, their sex lives or their relationships, which is the stock in trade of lifestyle magazines.
This is by no means to argue that lads’ mags are a bastion of progressive gender politics, but rather that the roles they fulfill in the lives of their readers can't be so easily reduced to sexist pornography.
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“By flattening out their content in the ways the campaign did, Lose the Lads' Mags contributed to a narrative of masculinity that says that men are always sexual, always potentially violent and incapable of self-reflection, and, of course, that women - the good women who shop in supermarkets, not the bad and/or naive and exploited women who pose in magazines - are the exact opposite." And is it the case that we are now, as some have claimed, in a 'porn saturated culture' that renders Nuts and its like pointless?