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The website initially employed 14 journalists and was an attempt by Fairfax to break into the South East Queensland market.On 20 March 2007 Fairfax Media launched a new business website, Business au that aggregated feeds from the other news vehicles in the Fairfax stable as well as "from the world's most respected news sources".

It was renamed from John Fairfax Holdings to Fairfax Media in 2007.

The Australian Financial Review was founded in 1951.

He successfully took it over; but, on 10 December 1990, the company collapsed and a receiver was appointed, By 1993, the company was re-listed on the Australian Stock Exchange and the two biggest shareholders of John Fairfax Holdings were the Canadian newspaper magnate Conrad Black and his Hollinger Group with 25%, and the Australian media mogul, Kerry Packer and his publicly listed company, Publishing and Broadcasting Limited with 15%.

Due to Australian government concerns over media consolidation that limited any single foreign shareholder holding more than 25% interest in national and metropolitan newspapers, In August 2005, Fairfax ended its 16-month search for a new chief executive officer with David Kirk, a former Rugby Union World Cup winning captain of the New Zealand All Blacks being appointed to replace departing CEO Fred Hilmer.

Rival media company News Corp Australia purchased a 7.5 per cent stake in the company at this time, with the stated aim of keeping Fairfax in one piece.