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Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.

Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.

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Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential. Use your research to come up with a clever, attention-grabbing name for your dating services business.

Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business.

By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.

Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.

Many days later they changed “exotic” to “erotic” (how clever).